Friday, April 4, 2008

There can’t be an idea more win/win than this. Click onto the website, and amuse yourself by playing a multiple-choice vocabulary game. (For example, Clobber: Bash, oversee, jiggle, or act?) For every word you get right, the website donates 20 grains of rice through the United Nations World Food Program to end hunger. They get the money to fund this project from the advertising that appears on the bottom of the screen when you play.

These tiny little bits really add up, thanks to website visitors intrigued by the game and the idea of doing good. From October 2007 to April 3, the site had donated 25,230,699,310 grains of rice. (At an estimated 29,000 grains of rice in a pound, that’s 870,024 pouds.) So feed your brain one word at a time and feed the hungry 20 grams of rice at a time.